How you can encourage your customers to refer your business.
When your company is just starting out, referrals are a great way to generate buzz and attract new customers. However, actually getting people to refer you isn’t always as easy you may hope. While you might expect that satisfied customers would want to participate in the referral process, this thought doesn’t always cross their minds. This is why business owners should develop a strategy for maximizing client referrals. Here are some of the tips that you should try to encourage your customers to refer your business.
- Don’t Be Afraid to Ask
While this may seem obvious, many business owners feel awkward about directly asking customers to refer them. It’s important to get past this discomfort because not asking means that you’re missing out on potential business opportunities. If you don’t want to ask for a referral straight out, then think about more subtle approaches that you can take. For instance, you can remind customers to spread the word advertising special discounts for returning customers who have referred you to others or left an online review.
- Know Which Customers to Target
Part of a successful referral strategy is knowing when and which customers to focus your attention on. For instance, you may not want to ask first-time customers to refer your company because they probably haven’t had enough time to get a good understanding of everything that you can do. This is why it’s better to ask returning clients who you have established a strong relationship with. Not only are these customers more willing to help, but they are also more likely to give good reviews because they are more familiar with the quality of your products and/or services.
- Make Referrals Easy
When your customers refer your business, they are doing you a favor. This is why you should make the process as easy for them as possible. For instance, instead of asking your clients to leave separate reviews on your website, Yelp, Google My Business, and all the other directories your business is listed on, you should streamline the process so one review will post on all platforms. The easier the referral process is, the more likely your clients will be to participate.
These are some of the things that you can do to encourage your customers to refer your business. Want another way to set your company up for success? Then make sure you have the right commercial insurance protections in place. For assistance with all your business insurance needs, contact the experts at 01 Insurance in Astoria, New York today.